CONCEPT STOREFRONT — All services, prices and requests are proposed demo offerings pending confirmation. Nothing is submitted and no payment is taken.
A clearer plan for your next NBA 2K goal.
Wray 2K Lab is a concept for goal-focused NBA 2K services. Instead of vague bundles, each offering starts from one question: what exactly do you want to reach, and what does it take to get there?
Every proposed service is scoped in plain language — what’s included, what isn’t, what your edition and build must support, and what still needs confirming. Where a fair number can be shown, like OVR points, we show an illustrative estimate. Where it can’t, we say “quote required” rather than guess.
This site is a working preview. The catalog, prices and workflow are proposals awaiting Landon’s confirmation, and nothing here takes orders or payments.
Have these ready.
- Edition & platform
Which NBA 2K edition you play and whether it’s on PC, PS5 or Xbox Series X|S.
- Your build
Position, archetype and any choices you want left untouched.
- Current progress
Today’s rating, tier, level or chapter — whatever the goal is measured in.
- Desired goal
One clear finish line, so the scope can be written down.
- VC & eligibility
Any VC, passes, subscriptions or thresholds the goal depends on.
- Preferred schedule
When sessions would suit you, and any deadline such as season end.
Never share passwords or account logins through this site — it doesn’t ask for them.
Five steps, no surprises.
- 01
Choose
Pick a service from the catalog.
- 02
Configure
Set platform, current state and goal.
- 03
Review
Check requirements and receive a final quote.
- 04
Confirm scope
Agree the written scope before work.
- 05
Follow progress
Progress updates — planned for production.
Side by side.
| Service | Goal | What to confirm | Pricing status |
|---|---|---|---|
| OVR Rating | Raise one MyPLAYER build from its current overall to a target you choose. | Start/target rating, build, VC needed | Illustrative $3 / point |
| REP Progression | Work toward a reputation milestone in the modes where your edition tracks REP. | Edition’s REP system, tier names, online access | Quote required — demo |
| Badge Development | Plan progress on the badges that matter most to how your build plays. | Badge names, tiers, build eligibility | Quote required — demo |
| Season Leveling | Map out season level progress toward the reward tier you want. | Season dates, level goal, pass ownership | Quote required — demo |
| Wins Sessions | Structured play sessions aimed at a win count in a mode you name. | Mode, win count, schedule | Quote required — demo |
| VC Earning | Gameplay sessions focused on earning in-game VC through normal play. | Target amount, modes, time | Quote required — demo |
| Cap Breaker Goals | Plan toward cap breaker unlocks where your edition offers them. | Edition support, unlock method, count | Quote required — demo |
| Build Specialization | Shape a build toward a play style with targeted progress planning. | Play style, attributes, edition limits | Quote required — demo |
| Lifetime Challenges | Long-term milestone progress across stats and achievements your edition tracks. | Challenge name, count, timeframe | Quote required — demo |
| Story & Quest Progression | Move through story chapters or quest lines toward a point you choose. | Chapter/quest, stopping point, choices | Quote required — demo |